The graduate academic certificate in public relations is specifically designed for professional journalists, public relations practitioners, educators, authors, writing instructors, editors and researchers currently working in the media, public relations, advertising or business arena with an interest in or responsibility for public relations.
Certificate requirements, 15 hours
Required courses, 9 hours
The following three courses are required:
- JOUR 5040 - Media Studies and Theories
- JOUR 5100 - Case Problems in Public Relations
- JOUR 5350 - Seminar in Journalism and Mass Communication
Electives, 6 hours
Select two courses from the following list.
- JOUR 5200 - Public Opinion and Propaganda
- JOUR 5210 - Race, Gender and the Media: A Methods Approach
- JOUR 5250 - Quantitative Research
- JOUR 5260 - Qualitative Research
- JOUR 5310 - Media Ethics
- JOUR 5320 - New Technologies of Mass Communication
- JOUR 5330 - Strategic Social Media
- JOUR 5500 - Integrated Communications
- JOUR 5520 - Advanced Study in Advertising and Public Relations for Social Good
Note
These courses may also be applied to a master’s degree in journalism.
Disclosures
The Gainful Employment Disclosures for Graduate Academic Certificates may be found at