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The Graduate Certificate in Digital and Social Media Marketing is a 12-credit-hour program that can be completed in as few as two semesters (taking 6 credit hours per semester) or up to four semesters (taking 3 credit hours per semester). The program is designed for early- to mid-level marketing managers who want to boost their knowledge and enhance their career opportunities.Throughout the program, students will learn the latest skills in digital and social media from concepts to applications. Students will learn to use CRM technology in addition to Hubspot, Salesforce, Google Analytics, SEO, SEM (paid search), advanced Facebook advertising and video production from faculty who are practitioners with real world experience.The ever-growing and dynamic environment of digital marketing makes it one of the most exciting fields in business today. Using the internet to market products and services is vital to succeed in the modern marketplace. In order to develop effective marketing campaigns, today’s digital marketing professionals must understand when and how to use organic or paid search social media display, audio or video advertising CRM and emails. They must also create digital content across platforms to engage and convert customers where they are. Whether you’re a recent business graduate seeking advanced training in digital and social media, or a mid-level marketer being asked to take responsibility for digital and social media campaigns, this program provides the skills, training and knowledge that are needed to be competitive in the workforce.Employed in nearly every industry, digital marketers and social media managers are needed to effectively communicate the value of products and services to consumers in order to drive sales. According to the U.S. Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow eight percent from 2018 to 2028, and U.S. News & World Report listed Marketing Manager as one of the best-paying jobs of 2020.
