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The world is connected electronically. Millions of messages are transmitted and received constantly, providing a flow of information and entertainment via radio, television, cable, satellite and broadband. Guiding students to craft their messages for an audience is our mission in the SJMC Electronic Media Sequence. Faculty bring to the classroom not only strong academic credentials but also many years of experience as professional communicators.

Working in electronic media is a hands-on experience. Often it's live. It's now. Students put into practice what they learn, and they instantly see the results of their efforts. KTSW-FM gives students an opportunity to be on-air hosts and to serve in management positions. Bobcat Update is a live television news program requiring writing, videography and editing skills. All students in the Electronic Media Sequence assemble a portfolio that consists of solid writing as well as audio and video samples. Graduates can enter the work world as reporters, producers and behind-the-scenes decision makers, just to name a few of the many options available.


Concentrations focus on specific areas and provide skill sets designed to serve today’s evolving electronic media profession. Students who elect a concentration apply the 9-hour concentration toward the 12 hours of advanced mass communication electives required of the B.S. degree.

Digital Media concentration (9 hours)

Required course: MC 4315-Web Design and Publishing

Choose two courses from: MC 1100D-Digital Entrepreneurship, MC 1100E-Digital Media Tools and Skills, MC 1100F-Digital Media Innovation Concepts, MC 3390-Media Design, 4323-Multimedia Journalism, 4324-Visual Storytelling or 4325-Coding and Digital Skills for Communicators, MC4326-Advanced Social Media and Analytics

Multimedia Production concentration (9 hours)

Required course: MC 3319-Visual Communication

Choose two courses from: MC 3311-Video Production, 3312-Television News, 3390-Media Design, 4312-Photojournalism, 4324-Visual Storytelling

Sports Media concentration (9 hours)

Required course: MC 4329-Sports Media

Choose two courses from: MC 4312-Photojournalism, MC 4324-Visual Storytelling, MC 4330-Internship, MC 4331-Strategic Sports Communication, MC 4357-Sports as News

Careers in Electronic Media: A Mass Communication major lays the groundwork for understanding the foundations and major principles of mass media and can lead to a mass media career and beyond. Students apply basic concepts learned in the major to any communication path they follow. If you are pursuing a career in a traditional media field such as advertising, public relations, or journalism, you can apply your understanding of media learned in the sequence to a wide range of work. Students have launched careers as free-lance videographers, musicians, wedding planners, doctors, designers, information specialists, research analysts, writers, editors, community affairs, as leaders in the non-profit sector, and in corporate and institutional media (producing visual, audio, written, and multimedia materials for training and instruction, internal and external communications, sales, and public relations). Other careers include: Assignment Editor, Broadcast Technician, Critic, Director, Disc Jockey, Editor, Engineer, Film Editor, Floor Manager, Lighting Director, News Director, Newscaster, Producer, Production Design, Production Management, Program Director, Scriptwriter, Sound Mixer, Sports Director, Station Manager

Khoa bạn sẽ vào học

College of Fine Arts and Communication

Các hình thức học tập


Học phí
US$19,355.00 (448,503,738 đ) một năm

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Ngày bắt đầu

21 Tháng Một 2020, 24 Tháng Tám 2020

Địa điểm

Texas State University

601 University Drive,



78666, United States

Yêu cầu đầu vào

Dành cho sinh viên đến từ Mỹ

Applicants must have completed a high school. Students applying without this curriculum will go through our review process. 4 credits of English - Including: English I, II, III and IV; 4 credits of Math- Including: algebra I and II, geometry and advanced math courses such as pre-calculus, calculus and statistics. 4 credits of Science - Including: biology; chemistry; and two advanced sciences such as physics, environmental science, anatomy and physiology, or integrated physics and chemistry (IPC) is acceptable between biology and chemistry; 4 credits of Social Studies - Including: world or human geography, world history, U.S. history since 1877, U.S. government and economics; 2 credits of Foreign Language; 1 credit of Fine Arts; 1 credit of Physical Education.

Dành cho sinh viên quốc tế

Students must have attended at least two years of school in the U.S. must provide SAT/ACT scores and meet regular freshman admission standards are as follows: Four credits of English; Four credits of Math; Four credits of Science; Four credits of Social Science; Two credits of Foreign Language; One credit of Fine Arts; One credit of Physical Education.

Minimum Score for Regular Admission: Total: 78 (Each Section: 19; Except Writing: 18), TOEFL PBT: Total: 550, IELTS (Overall: 6.5; Each Section: 6.0), GCE/GCSE/IGCSE: Grade of ""C"", WASSCE: Grade of ""B3"".

An International Baccalaureate grade of 4 or higher in English A1 or A2 at the Higher Level or Standard Level or English B at the Higher Level is required for regular admission (predicted or actual).

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