Bachelor of Science in Advertising and Brand Strategy

University of North Texas

A degree in advertising and brand strategy from the Mayborn School of Journalism prepares students to design, manage, and lead equitable advertising campaigns in the context of a multicultural society. Students will graduate with applied creativity, strategic problem-solving, and consumer insight skills gained from extensive hands-on experience working in state-of-the-art technology labs and across media platforms.

Advertising and Brand Strategy

42 semester hours in advertising and brand communications.