The mission of the Department of Marketing is to prepare a diverse student population to become successful marketing professionals and responsible global citizens in a data driven world. The department complements these efforts with research that adds to marketing knowledge while providing solutions to marketing challenges. Marketing majors typically pursue careers in sales, advertising, services, marketing, brand management, retail management, marketing research, and international marketing. Employers span a variety of industries and include for-profit, non-profit, and governmental agencies.
The department offers a BBA major in Marketing with opportunities to pursue concentrations in sales and services marketing. The sales concentration is supported by The Centre for Professional Sales. Outside of the classroom, students have opportunities to participate in several faculty-led and student-run organizations that enhance their leadership and teamwork skills, as well as their real-world marketing experience. These include the American Marketing Association (AMA), ENACTUS, and the American Advertising Federation (AAF).
Major in Marketing
Major in Marketing (Professional Sales Concentration)
Major in Marketing (Services Marketing Concentration)