Nội dung bạn sẽ được học

The Marketing Concentration (15 credits within the 120 credit BSBU) addresses how to identify customer needs, how to develop new products, how to communicate information about products and services, the pricing of products and services, where to market, and how to respond to international demands. The concentration in marketing prepares students for contributing to an important business function that creates, communicates, and delivers value to customers. Business graduates with a marketing concentration will find opportunities for service in both for-profit and non-profit sectors.

Program Objectives

Students will acquire the skills needed to develop an understanding of the "common body of knowledge" as defined by the Association to Advance Collegiate Schools of Business International. In addition, students will develop a set of frameworks to analyze, comprehend, and enjoy facts, concepts, and ideas and analytical and critical thinking, decision making, leadership, planning and organization, and problem-solving skills.

Learning Outcomes

Students will demonstrate knowledge of business.

Students will demonstrate an ability to analyze concepts, to apply these concepts to solve business problems and use quantitative methodologies as tools to solve business problems.

Oral communication: Students will demonstrate the ability to deliver effective presentations enhanced by technology.

Written communication: Students will demonstrate the ability to write clear and concise reports.

Students will demonstrate the ability to search databases, locate, use and properly cite relevant information.

Students will demonstrate the ability to understand and use team building behaviors to accomplish group tasks.

Students will demonstrate the ability to identify ethical dilemmas and make decisions grounded in ethical principles.

Students will demonstrate the ability to use technology for effective project management.

Students will demonstrate an understanding of the global context in which business is conducted.

Khoa bạn sẽ vào học

Martin Tuchman School of Management

Các hình thức học tập

Toàn thời gian (15 CREDITS WITHIN THE 120-CREDIT BSBU)

Học phí
US$30,160.00 (698,958,000 đ) một năm
This fees is for 2020 and subject to change for the academic year.

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Ngày bắt đầu

1 Tháng Chín 2020, 19 Tháng Một 2021

Địa điểm

Martin Tuchman School of Management

University Heights,

3000 Central Avenue Building (CAB),

NEWARK,

New Jersey,

07102, United States

Yêu cầu đầu vào

Dành cho sinh viên đến từ Việt Nam

Students must have completed a high school graduates who have not previously attended college may apply for admission as freshmen. English Language Requirement: The minimum TOEFL score is 550 on the paper-based exam, 213 on the computer-based exam, or 79 on the internet-based exam. The minimum IELTS score is 6.0.

Dành cho sinh viên quốc tế

We consider your entire academic high school record, especially your grades in math, science and English. We also take into account trends in your performance, for example, if your grades have improved from freshman to senior year.

Students in the top 25 percent of their class meet our class rank requirements. If your school does not use a ranking system, we consider a 3.0 GPA to be equivalent.

English Language Requirement: Students whose native language is not English are required to submit their results from the Test of English as a Foreign Language (TOEFL) examination or the International English Language System (IELTS) and may also be required to take courses in English as a Second Language. The minimum TOEFL score is 550 on the paper-based exam, 213 on the computer-based exam, or 79 on the internet-based exam. The minimum IELTS score is 6.0.

Tìm trung tâm khảo thí và thời gian thi IELTS gần nhất

Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

THÊM VÀO DANH SÁCH YÊU THÍCH

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