B.S. in Business Administration - Marketing

New York Institute of Technology

Begin your career as an impactful marketer by learning to analyze marketing data and formulate strategies that best position organizations’ products and services in the global marketplace. The AACSB-accredited Business Administration, B.S. with a Marketing concentration will help you learn how to design and implement effective marketing strategies, identify new product opportunities, assess distribution systems, and analyze and evaluate global trends.You’ll work with the latest technology in almost all of your classes, which you can put to work in the real world through internships and practicums with innovative companies in New York City and beyond. You’ll also solve specific problems for real companies through various competitions, including New York Tech’s Broadridge Challenge and the College Fed Challenge.

School of Management