Advertising and Marketing Communications (BA)

Mỹ

6

Nội dung bạn sẽ được học

Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully-integrated campaigns that will achieve a company or organization’s promotional objectives.

To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying social media, mobile marketing and campaign analysis.

To strengthen a specific area of interest and stand out in a competitive job market, students are encouraged to choose one of three area of study: planning and strategy, copywriting or art direction. Through one-on-one discussions with advisors, students choose highly-focused specialization courses, and fine-tune their portfolios to prepare for an internship most appropriate to their goals. The advanced courses are built around opportunities for real-world experience.

Students are encouraged to boost their skill set and marketability with a variety of minors and certificate programs. They are also encouraged to become active in the on-campus Webster Advertising Club (WAC) and its activities with local professional organizations for networking opportunities.

Learning Outcomes

Successful graduates of this program will be able to:

Analyze an organization's strategic communication opportunities across traditional and digital marketing communication channels.
Create multiplatform marketing communication programs to address defined objectives.
Think strategically in weighing communication options and providing objective based recommendations in a chosen area of specialization.
Communicate industry terminology, theories, data, best practices and principles to present and support their work.
Demonstrate interpersonal and organizational skills to work effectively in a team environment in execution and measurement of strategic communication plans.

Khoa bạn sẽ vào học

School of Communications

Các hình thức học tập

Toàn thời gian (120 giờ tín chỉ)

Học phí
US$30,530.00 (756,228,101 đ) một năm

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Ngày bắt đầu

19 Tháng Tám 2024

Địa điểm

St Louis Home Campus

470 East Lockwood Avenue,

ST LOUIS,

Missouri,

63119, United States

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

Students must completed high school or from a home school program.

Freshman applicants are expected to complete a college preparatory secondary school program with at least 19 units of academic credit. The University strongly recommends the following distribution:

English: 4 units

History/Social studies: 3 units

Mathematics: 3 units

Foreign Language: 2 units

Science (two laboratory): 3 units

Fine Arts: 1 unit

Academic electives: 3 units

Applicants most likely to be admitted will have a cumulative grade point average of at least a 3.0 on a 4.0 scale, and a class rank in the top 50 percent of their high school class, if applicable.

English language proficiency requirement:

TOEFL: iBT: 80

TOEFL: ITP: 550

IELTS: Academic: 6.0

Duolingo: 110

Pearson: 53

Cambridge Academic English: 169

Password: 6.0

GTEC: 1201

iTEP: 3.7

SAT's English-based Reading and Writing Score: 450

ACT composite score: 23

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

THÊM VÀO DANH SÁCH YÊU THÍCH

Giới thiệu trường Webster University

90% sinh viên quốc tế xây dựng được quan hệ nghề nghiệp với các nhà tuyển dụng trong khu vực ở St. Louis và các khu vực khác ở Mỹ.

  • Trường có thứ hạng cao nhất ở St. Louis
  • Quy mô lớp học trung bình chỉ 10 sinh viên
  • Cộng đồng sinh viên quốc tế đông đảo, đến từ 138 quốc gia
  • Trường có nhiều chương trình học bổng quốc tế

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