Nội dung bạn sẽ được học

The MSc Strategic Communications moves beyond a purely vocational approach to the making of messages to offer you an approach to strategic communication that reflects: the changing means of communication, image making and storytelling in the organisational environment today; the expanding strategic ends of selling not only products and ideas/ideals but also places and experiences in an increasingly mediated and networked world, especially through branding; and the increasingly complex consequences for all types of organisation of the interaction of these changes.

It will also consider the role of digital technologies, the links between discourse and power, and how these relate to the way public discourse and symbolic resources are unevenly distributed and controlled, privileging certain institutions and ideologies.

The programme will focus on the study of organisations as communicators across the governmental, non-governmental and corporate sectors, especially in the context of change associated with digitalisation and globalisation. In particular, it will examine the ways organisations communicate strategically, both internally and externally; and how communication contributes to shaping discourses and practices associated with leadership within organisations and across them.

It will also consider the role of digital technologies, the links between discourse and power, and how these relate to the way public discourse and symbolic resources are unevenly distributed and controlled, privileging certain institutions and ideologies.

Khoa bạn sẽ vào học

Media and Communication

Các hình thức học tập

Toàn thời gian (1 năm)

Học phí
£27,480.00 (857,225,130 đ) một năm
Chi phí cố định
Ngày bắt đầu

30 Tháng Chín 2024

Địa điểm

Houghton Street

London School of Economics and Political Science,

London,

England,

WC2A 2AE, England

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

Either (a) Upper second class honours (2:1) degree or equivalent in social science, or (b) Upper second class (2:1) degree or equivalent in another field with professional experience in the media and communications field. IELTS: Overall 7.0, Reading 6.5, Listening 6.5, Writing 6.5, Speaking 6.5. TOEFL: Overall 100; Reading 23, Listening 22, Writing 24, Speaking 22.

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

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