Our MSc Management and Marketing course has been designed to underpin knowledge associated with the practice of marketing. You will become familiar with the fundamental issues and concepts relating to marketing practice.

During your studies you will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buyer behaviour. To do this you will reflect on your own buying behaviour and how it is impacted by people and events around you. You will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction.

In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Designed for aspiring leaders

This degree is aimed at students with either no background in business and management who want to develop a career in this field, or those who have a qualification in business and management but want to become more competitive and progress their careers.

This course has Dual Award status with the Chartered Management Institute, which means you can graduate with a Masters degree and a CMI qualification in Level 7 Strategic Management and Leadership.

Assessments

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

• Business Manager
• Internet Marketing Consultant
• Direct Marketing Executive
• Media Assistant
• Marketing and Business Development Coordinator.