Studying Marketing at Kent Business School, you’ll develop the essential skills needed to promote businesses in a number of creative and innovative ways. Through detailed theory and hands-on experience, you will build important skills to allow you to take the lead on running marketing campaigns with confidence. You will learn how to evaluate marketing scenarios and make informed strategic decisions. You’ll be given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy. You’ll also explore how marketing fits into the wider business context and what role it plays in society. Taking a Year Abroad and choosing to study in one of our partner universities will allow you to experience another country and culture as you study, and build valuable experience that bolsters your CV. **Reasons to Study International Business at Kent** - Tailor your degree to suit your aspirations with optional modules in stage 2 and 3. - Our course is accredited by the Chartered Institute of Marketing (CIM) where you gain exemptions on CIM Level 5 qualifications. - We feature in the top 1% of business schools globally with triple accreditation status from AMBA, AACSB and EQUIS - Gain employability support during your studies and for three years after you graduate. - Add a Year Abroad or Year in Industry for real-world experience or take a 'Selfie Year' and launch your own business through ASPIRE.

Kent Business School