Overview

Marketing is the part of the business that communicates with customers and in such a competitive environment, this role has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor.

Our degree will give you both practical and the theoretical experience, so you gain the skills and knowledge necessary to embark on one of the many career opportunities in marketing.

You will gain a firm understanding of the day-to-day work in marketing and its wider contribution to the business. Applied projects on different aspects of identifying, understanding and satisfying customers’ needs. will give you the confidence and skills to put theory into practice.

Why Study Marketing?

There are so many opportunities and varied careers in the profession, and our students go on to work in general Marketing, Digital Marketing, Advertising, Public Relations, Social Media, Customer Relations and more.

As part of your assessments, you will have the opportunity to work on projects with external clients to give you real marketing experience and boost your employability skills.

Our range of contacts in the marketing, PR and advertising industries mean that throughout your degree you will have opportunities to meet and talk with industry professionals and take advantage of opportunities for internships and placements.

You can also spend an optional third year of a four-year degree in a full-time, paid work placement to enhance your professional development.

Your future career

There are so many opportunities and varied careers in the profession, and our students proceed to work in Marketing management roles, as well as more specialised careers in Digital Marketing, Advertising, Marketing Research, Public Relations, Social Media, Customer Relations and more.

This also opens the door to Postgraduate studies in Marketing, International Business and other such subject areas.