MA Advertising

Buckinghamshire New University

This MA Advertising degree will give you the freedom to take your curious mind, wordsmithing ways and unique art directional style to create concepts, distinct brand identities and unforgettable campaigns that will turn Adland on it’s head. What will I study? To become part of the future of advertising, the communication you will create will help shape the more socially aware and culturally important world of creative communication, turning you into an asset for any 21st century communications company. Here at BNU we don’t just teach you how to apply creative thinking and problem-solving skills. We teach you how to approach a creative problem with insightful planning, research, and transmedia storytelling to ensure brand advocacy and long-lasting social missions. You’ll learn how to create sustainable and socially aware communication, by looking at how to create active campaigns across a variety of channels, generating fresh content and how to improve consumer engagement, following and reach. On this Advertising Masters degree you’ll delve headfirst into the world of advertising, looking at everything from transmedia storytelling, brand advocacy, branded entertainment, push and pull conversations, ideation, and insights, to planning, pitching, research, social mission advertising, brand creation and sustainable branding and marketing. All this make graduates of this MA Advertising program very employable in any branch of advertising, branding or communication industries, in either a creative, account management, strategic or planning capacity because of the up-to-date nature and wide scope of the curriculum offered.

Buckinghamshire New University