International Marketing MSc: This option is to study International Marketing on its own. Marketing is an essential focus for all businesses, whatever the size and sector. Marketing skills are also valuable regardless of the role you might end up performing for an organisation. We feel by offering a combination of the traditional marketing concepts and the evolving social/digital tools, we are preparing our students as effectively as possible for careers.
Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
Careers:
Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.
Our International Marketing graduates have recently gone on to work in areas including:
- marketing manager, financial services
- marketing & comms officer, energy industry
- marketing manager, agency side
- digital marketing officer, public sector
- marketing consultant, own business
- brand manager, FMCG