International Marketing MSc

Anh Quốc

Nội dung bạn sẽ được học

International Marketing MSc: This option is to study International Marketing on its own. Marketing is an essential focus for all businesses, whatever the size and sector. Marketing skills are also valuable regardless of the role you might end up performing for an organisation. We feel by offering a combination of the traditional marketing concepts and the evolving social/digital tools, we are preparing our students as effectively as possible for careers.

Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.

Careers:

Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.

Our International Marketing graduates have recently gone on to work in areas including:

  • marketing manager, financial services
  • marketing & comms officer, energy industry
  • marketing manager, agency side
  • digital marketing officer, public sector
  • marketing consultant, own business
  • brand manager, FMCG

Khoa bạn sẽ vào học

School of Business

Các hình thức học tập

Toàn thời gian (12 tháng)

Học phí
£20,900.00 (651,965,256 đ) một năm
The mentioned fee is for Sep 2023 and Jan 2024 year entry. £21,900 for Sep 2024 and Jan 2025 year entry.

Chi phí cố định

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Ngày bắt đầu

Tháng Chín 2024, Tháng Một 2025

Địa điểm

Dundee City Campus

University of Dundee,

Dundee,

DD1 4HN, Scotland

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

Equivalent of a UK 2:2 degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates. IELTS Overall 6.0 - Listening 5.5, Reading 5.5, Writing 5.5, Speaking 5.5. The TOEFL score would be Overall:78; writing:23, Listening:19, Reading:18 and Speaking:18.

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

THÊM VÀO DANH SÁCH YÊU THÍCH

Giới thiệu trường University of Dundee

University of Dundee được vinh danh là trường đại học hàng đầu Scotland (Giải thưởng Giáo dục Đại học Herald 2023).

  • Top 250 thế giới (THE World University Rankings 2023)
  • Đánh giá 5 sao của QS
  • Hạng 1 trong 5 trường tốt nhất Scotland của Studentcrowd
  • 18.000 sinh viên đến từ 140 quốc gia đang học tại trường

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