International Marketing Management MSc

Anh Quốc

11

4

Nội dung bạn sẽ được học

Overview

This Masters degree offers the perfect opportunity to develop a career in strategic marketing, particularly in the global business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including global marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in the global environment.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Institute of Export and International Trade (IOE), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

Career opportunities

From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. This Masters degree will prepare you for a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations.

You’ll be able to pursue a career in many areas of marketing, including global marketing, marketing research, advertising and public relations, marketing consultancy, social media marketing, digital and interactive marketing, or supply chain management.

Recent graduates have gone on to high-profile positions, including Associate Director of The Wall Street Journal, Vice President at Harley Davidson, Senior Analyst at Deloitte India, Head of Marketing and Communications at Time International, Senior Insights and Analysis Executive at MEC Media Planning Agency, and Head of European PR at Task Rabbit.

Khoa bạn sẽ vào học

Leeds University Business School

Các hình thức học tập

Toàn thời gian (12 tháng)

Học phí
£30,250.00 (987,387,552 đ) một năm
Chi phí cố định

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Hạn nộp đơn

Dự kiến June 2025

Ngày bắt đầu

Tháng Chín 2025

Địa điểm

University of Leeds

Woodhouse Lane,

Leeds,

LS2 9JT, NORTHERN ENGLAND, England

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing. We accept a range of international equivalent qualifications. IELTS 6.5 overall, with no less than 6.0 in any component. TOEFL iBT (Test of English as a Foreign Language Internet-Based Test) or TOEFL iBT Home Edition at 88 overall with no less than 19 in listening, 20 in reading, 22 in speaking and 21 in writing.

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

THÊM VÀO DANH SÁCH YÊU THÍCH

Giới thiệu trường University of Leeds

Trường có tỷ lệ hài lòng của sinh viên ở mức khá cao – thứ 3 ở Vương quốc Anh (Khảo sát Trải nghiệm Sinh viên của Times Higher Education 2018).

  • Top 100 theo QS World University Rankings 2025
  • Top 25 tại Vương Quốc Anh (Complete University Guide 2025)
  • Học xá tập trung thuộc hàng lớn nhất tại Vương quốc Anh
  • Học xá đa dạng với hơn 13.800 sinh viên quốc tế

Tư vấn du học