Nội dung bạn sẽ được học

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology and Food and Nutritional Sciences. While you study, you will have the opportunity to gain insights from outside speakers from industry.The University of Reading is ranked 17th in the UK for Marketing (Complete University Guide, 2019). While you study, you will have the opportunity to gain insights from outside speakers from industry.An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. You will also work on a large-scale individual project conducting applied research.In the final year, your dissertation enables you to study an area that you’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.**Careers**This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/ domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services.Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

Khoa bạn sẽ vào học

School of Agriculture, Policy and Development

Các hình thức học tập

Toàn thời gian (3 năm)

Học phí
£16,890.00 (505,412,004 đ) một năm
Chi phí cố định

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Ngày bắt đầu

Tháng Mười 2020

Địa điểm

Main Site

Room 208,

Pepper Lane,

Reading,

Wokingham,

RG6 6AH, England

Yêu cầu đầu vào

Dành cho sinh viên đến từ Mỹ

Students with US High School Diploma with GPA of 3.0/4.0 will be considered for entry onto International Foundation Programme. We do accept several combinations of qualifications for students who completed the High School Diploma but generally we consider the following common combinations: High School Diploma with a minimum GPA of 3.0 and grades ranging from 444 - 555 in three Advanced placement tests Or High School Diploma with a minimum GPA of 3.0 and scores ranging from 600 - 700 in three SAT Subjects Tests. A levels/AS levels or International Baccalaureate (IB) or other International qualications will also be considered. Please refer the university website for details of the English Language requirements for entry to individual undergraduate degree programmes.

Tìm trung tâm khảo thí và thời gian thi IELTS gần nhất

Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

THÊM VÀO DANH SÁCH YÊU THÍCH

Thông tin về trường đại học này

Đại học Reading đã tạo lập được quan hệ mật thiết với các doanh nghiệp và uy tín cao trong nghiên cứu cũng như chất lượng giảng dạy.

  • Được xếp trong Top 200 đại học toàn thế giới
  • Trên 350 khóa đào tạo đại học và sau đại học
  • 98% đề tài đã nghiên cứu được quốc tế công nhận
  • Gần 17.000 sinh viên thuộc hơn 150 nước