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Nội dung bạn sẽ được học

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will develop an entrepreneurial mindset and be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.

Note: We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Career Options

The MBA with a major in digital business provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Graduates of this MBA program may be interested in the following careers.

Head of Digital Marketing

A head of digital marketing is responsible for a company's online marketing strategy. These professionals will create a digital strategy based on organizational objectives and ensure that it is implemented correctly through the right campaigns and messages to impact the target audience. With experience in marketing, these professionals will be proficient in disciplines such as SEO, SEM, email marketing and retargeting, among others. They ensure effective lead generation and conversion and will constantly analyze the web and its performance through analytics.

A head of digital marketing is proficient in the latest digital marketing techniques and has creative and analytical skills.

Director of E-Commerce

Directors of e-commerce are responsible for a company’s online sales. Their tasks include analyzing and reviewing strategies and developing actions to drive traffic to the website, improve conversion rates and generate profit. They oversee web design for optimal user experience and will be involved in content planning, site navigation and promotional campaign development, among others. These professionals will monitor sales performance through analytics, website traffic evolution and sales per product. They will constantly look for new opportunities to offer a superior shopper experience through benchmarking and by keeping ahead of trends.

A director of e-commerce has advanced data analytical skills as well as knowledge of digital marketing tools.

Digital Marketing Consultant

Digital marketing consultants will advise an organization on subjects such as traffic building, lead generation, sales conversion, customer engagement and search engine positioning. They will develop digital strategies based on an organization’s goals and business model which will include recommendations on advertising, web design and campaign development, among others. To make recommendations, these consultants will analyze large amounts of data, undertake SEO audits and benchmark industry standards, among other tasks.

Digital Transformation Manager

Digital transformation managers review existing processes, structures and roles within an organization and for optimizing them with digital solutions. These professionals will coordinate with current staff to ensure that all needs are covered with new systems and with IT to ensure feasibility. They will lead on the design, development and implementation of technological solutions. Change management tasks will also be undertaken to ensure project acceptance.

Các hình thức học tập

Toàn thời gian (1 năm)

Học phí
€20,850.00 (521,250,000 đ) một năm
€6,950 per term
Ngày bắt đầu

3 Tháng Mười 2022

Địa điểm

EU Business School

EU Barcelona,

Diagonal Campus, Diagonal 648 bis,

Barcelona,

08017, Spain

Toàn thời gian (1 năm)

Học phí
€37,800.00 (945,000,000 đ) một năm
CHF 12,600 per term
Ngày bắt đầu

3 Tháng Mười 2022

Địa điểm

EU Geneva

Rue Kléberg 6,

Geneva,

1201, Switzerland

Yêu cầu đầu vào

Dành cho sinh viên đến từ Mỹ

1 certified copy of bachelor's degree and transcripts; Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE. Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Dành cho sinh viên quốc tế

1 certified copy of bachelor's degree and transcripts

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

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