The Diploma in Mass Communication (DMC) shapes students into effective communicators by equipping them with the skills to succeed in journalism, public relations and marketing. This programme will provide you with a strong foundation of knowledge across all media platforms, including print, broadcast, and digital, as well as the know-how to tailor messages to specific audiences.
This track will immerse you in a 360-degree communications environment where digital and traditional media converge.
Become an effective 360-degree communicator with strong digital media skills. Understand the concepts of targeted messaging across all media platforms, including print, broadcast, and digital. Undergo an industry partnership programme at one of our many partner organizations such as: Edelman; health promotion board; international enterprise Singapore; mediacorp (today); Ogilvy public relations worldwide; public service division; Singapore press holdings
DMC graduates can look forward to exciting careers in the media and creative industries. You will be well placed to take on roles such as:
Media and Creative Industry:
- Advertising Executive
- Assistant Producer
- Journalist/Writer
- Public Relations Executive
Commercial Enterprises:
- Corporate Communications Executive
- Marketing Communications Executive
Also graduates have gone on to further their studies in local or overseas universities.