The bachelor of business course helps students to establish a strong grounding in business principles and equips them with a set of core business development skills in their first academic year before they choose their major.
Students will advance with any one of the following specialised majors:
International Business (Single Major): Students will develop a deeper understanding of global markets, which is also highly valued in sectors such as finance, manufacturing, IT and energy and resources.
Leadership and Management & Marketing (Double Majors): Students will develop a comprehensive understanding of the complex structure and operations of organisations, while also learning strong planning and leadership skills. A major in marketing will also broaden your understanding about communicating with customers, as well as delivering goods and services that provide value
Potential Career Opportunities
Graduates may choose to pursue a future (but not limited to) in these departments/industries:
Accountancy & Financial Management
Banking & Financial Services
Business Development & Consultancy
Business Operations
Digital Marketing & E-commerce
Human Resource Management
Hotel Services & Management
Food Services & Events Management
Market Research
Management
Public Relations & Corporate Communications
Recreation Planning & Management
Tourism & leisure
Transportation & Logistics Management
Warehouse and Inventory Management