Pathway + Cử nhân

Bachelor of Business (Marketing)

New Zealand

4

3

Nội dung bạn sẽ được học

Specialise in Marketing for your Bachelor of Business at Massey

Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.

When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:

social media and digital marketing

marketing communication and advertising

marketing new products

omni-channel retail marketing

international marketing

customer intelligence.

We’ll teach you to think independently and analytically, helping you understand how to use the information you have at hand, to solve issues that you face.

You will be joining the longest standing marketing school in the country. Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment.

The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee. It will give you skills you can use in many different types of businesses, in New Zealand and around the world.

Internships offer the opportunity to reflect on marketing practice and engage with local enterprises, adding practical experience to your CV and enhancing your employability prospects.

Further study

Study options upon completion of this qualification could include the:

Master of Business Studies

PhD

A Bachelor of Business in Marketing is a good fit if you:

enjoy being creative and thinking outside the square

enjoy communicating with people and working in a team

have an interest in marketing.

Khoa bạn sẽ vào học

School of Communication, Journalism and Marketing

Các hình thức học tập

Toàn thời gian (3 năm)

Học phí
NZ$33,880.00 (502,933,611 đ) một năm
NZ $33,880 per 120 Credits
Hạn nộp đơn

1 May 2024

Thông tin chi tiết

Ngày bắt đầu

15 Tháng Bảy 2024

Địa điểm

Auckland Campus

Massey University Auckland (East Precinct),

Albany Expressway (SH17),

AUCKLAND,

Albany,

6320, New Zealand

Toàn thời gian (3 năm)

Học phí
NZ$33,880.00 (502,933,611 đ) một năm
NZ $33,880 per 120 Credits
Hạn nộp đơn

1 May 2024

Thông tin chi tiết

Ngày bắt đầu

15 Tháng Bảy 2024

Địa điểm

Manawatu Campus

Massey University,

Tennent Drive,

Palmerston North,

Turitea,

4474, New Zealand

Yêu cầu đầu vào

Dành cho sinh viên đến từ Mỹ

Students must have successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the Academic Admission Requirements by Country. Those who have completed 3 x B at level 5 or 6 passes in the New Zealand Diploma of Business may apply for entry into a Bachelor's programme. An NZQA transcript as formal evidence of the NZDipBus results is required before credit will be assessed and only papers with a minimum grade of B will be assessed for credit.

Dành cho sinh viên quốc tế

All students must meet university entrance requirements to be admitted to the University. To be admitted to an undergraduate qualification, you will need a minimum level of academic achievement from school, or another university or tertiary institution.

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

International English Language Requirements:

  • IELTS - 6.0 overall and minimum 5.5 in each band
  • TOEFL iBT - Overall score 80, minimum 19 in Writing
  • Cambridge English - B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill.
  • NCEL - Level 4 (Academic)
  • PTE - 50 overall and minimum 42 in each communicative skills
  • LanguageCert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

Các hình thức học dự bị

Được cấp bởi trường đại học này

Massey University có các khóa học Dự bị Đại học cho ngành học này
THÊM VÀO DANH SÁCH YÊU THÍCH

Tư vấn du học