Overview
This programme equips students with knowledge and relevant skills to undertake a broad range of mass media and communication roles. It also provides a firm foundation for students to advance their studies in the mass communication discipline at degree level. Students will undergo internships with media and communication companies.
The programme objectives are to:
Equip students with knowledge in communication, multimedia, photography, journalism, advertising, marketing and broadcasting.
Equip students with the ability to provide innovative, creative, and ethical solutions in mass communication.
Equip students with communication, teamwork, leadership, entrepreneurial, and social skills.
Produce graduates with skills to undertake lifelong learning.
EDUCATION PATHWAY
A fast track programme for SPM/O-Level holders. Upon successful completion, they will gain entry into Year 2 of any of our Honours Degree programmes in Mass Communication, Business Management and Marketing.
CAREER OPPORTUNITIES
Media
Corporate Communications
Advertising
Public Relations
Marketing
Event Management
Broadcasting
Journalism