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Bachelor of Communication (Honours) in Advertising

Malaysia

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This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Programme Outline:

  • Introduction to Mass Communication
  • Fundamentals of Advertising
  • Design Fundamentals
  • Advertising & Society
  • Fundamentals of Photography
  • Media Planning for Advertising
  • Basic Copywriting
  • Consumer Behaviour and Culture
  • Communication Theories
  • Communication Research Methods
  • Advanced Copywriting
  • Advanced Photography
  • TVC Production
  • Theories of Advertising
  • Media Audiences / Media Aesthetics
  • Visual Communication
  • Statistical Analysis for Communication
  • Translation and Advertising
  • Advertising Industrial Attachment
  • Creative Strategy for Advertising
  • Codes and Practices of Advertising
  • Multimedia Production for Advertising
  • Advertising and New Media / Art Direction for Advertising
  • Advertising Project I
  • Advertising Project II
  • Accounts Management for Advertising / International Advertising

Career Prospects:

  • Advertising Account Executives
  • Media Planners
  • Copywriters
  • Advertising & Promotion Personnel
  • Social Media Executives
  • Digital Marketing Executives
  • Creative Director
  • Talent Executives
  • Multimedia Content Creator
  • Market & Consumer Analyst

Khoa bạn sẽ vào học

Faculty of Communication and Creative Industries

Các hình thức học tập

Toàn thời gian (3 năm)

Học phí
RM20,166.66 (105,584,607 đ) một năm
RM 60,500 for the entire course
Ngày bắt đầu

24 Tháng Sáu 2024, 14 Tháng Mười Một 2024

Địa điểm

Tunku Abdul Rahman University College

Kuala Lumpur Campus,

Jalan Genting Kelang, Setapak,

KUALA LUMPUR,

Wilayah Persekutuan Kuala Lumpur,

53300, Malaysia

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

Students are required to complete international academic qualification equivalent to Malaysian high school (i.e. STPM) or other equivalent qualifications recognized by the Malaysian Government.

International students must meet any one of the following English Language tests recognized by TAR UC as meeting the English Language requirement before they are accepted for admission to any of the TAR UC programmes.

IELTS (Academic): Band 5.0

TOEFL iBT: 40

MUET: Band 3.5

Pearson Test of English: 47

Cambridge English (Linguaskill): 154

Or any other qualification which is of equivalent level as determined by the Senate of TAR UC.

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