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This programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organizations with international operations.

Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.

PROGRAMME STRUCTURE

In addition to a solid grounding in business, this degree programme focuses on the development and delivery of an international marketing plan. This includes the ability to understand customers' needs and ensure customers' satisfaction, making it a key element to the success of any business.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

  • Business Communication
  • Business Ethics and Values
  • Business Law
  • Consumer Behaviour
  • Export Practices and Management
  • Integrated Marketing Communications
  • International Business Issues and Policies
  • International Finance
  • Introduction to Accounting
  • Introduction to Finance
  • Introduction to International Business
  • Introduction to Management
  • Macroeconomics
  • Microeconomics
  • Organisation Behaviour
  • Principles of Marketing
  • Project of Entrepreneurship Accelerator Project or Business in Context: Case Study
  • Quantitative Methods for Business
  • Research Methods
  • Services Marketing
  • Strategic Management
  • Transnational Management
  • Industrial Training or Industry Immersion

FUTURE CAREERS

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

  • Brand Manager
  • Business Consultant
  • Customer Service Manager
  • Entrepreneur
  • Foreign Trade Consultant
  • Import & Export Manager
  • International Trader
  • Marketing Communication Manager
  • Product Manager
  • Sales Manager

Khoa bạn sẽ vào học

Faculty of Business and Law

Các hình thức học tập

Toàn thời gian (3 năm) - Có địa điểm học tập đa dạng

Học phí
Approximate Total Fee: USD $28,445
Ngày bắt đầu

Dự kiến Tháng Ba, Tháng Tám 2021

Địa điểm

Taylor's University

Lakeside Campus,

No.1 Jalan Taylor's,

SUBANG JAYA,

Selangor,

47500, Malaysia

Yêu cầu đầu vào

Dành cho sinh viên đến từ Việt Nam

International Baccalaureate (IB): 6 subjects. English Language Requirements: IELTS: Band 5.0; TOEFL: 34 (Internet Based Test); MUET Band 3.

Dành cho sinh viên quốc tế

Entry requirements may vary from country to country. Students are required to complete international academic qualification equivalent to Malaysian STPM, SAM/SACE, A Levels, CPU and International Baccalaureate (IB) or equivalent.

IELTS: Band 5.0

TOEFL: 34 (Internet Based Test)

Pre-University / Diploma: Completed Pre-U / Diploma that was conducted in English

Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

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