BA (Hons) Marketing

Malaysia

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THÔNG TIN VỀ KHÓA HỌC LIÊN KẾT
QUÁ TRÌNH HỌC LIÊN KẾT

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Overview

This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

The Programme objectives are to:

Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
Equip students with communication, teamwork, leadership, entrepreneurial, social and marketing analytical skills.
Produce graduates who can work globally and engage in research and life-long learning.

EDUCATION PATHWAY

Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.

CAREER OPPORTUNITIES

Marketing
Sales & Services
Customer Relationship
Retail
Advertising
Media Relations
Public Relations

Khoa bạn sẽ vào học

Faculty of Business, Hospitality and Communication Studies

Các hình thức học tập

Toàn thời gian (3 năm)

Học phí
RM23,493.33 (123,001,728 đ) một năm
RM 70,480 for the entire course fee
Ngày bắt đầu

Tháng Sáu 2024, Tháng Chín 2024

Địa điểm

First City University College

No.1, Persiaran Bukit Utama,

Bandar Utama,

PETALING JAYA,

Selangor,

47800, Malaysia

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

GCE A-LEVEL – Minimum 2Es

FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0

DIPLOMA – Pass with minimum CGPA 2.0

OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

THÊM VÀO DANH SÁCH YÊU THÍCH

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