Overview
This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.
Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.
Students will undergo internships where they will gain hands-on experience.
The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.
The Programme objectives are to:
Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
Equip students with communication, teamwork, leadership, entrepreneurial, social and marketing analytical skills.
Produce graduates who can work globally and engage in research and life-long learning.
EDUCATION PATHWAY
Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.
CAREER OPPORTUNITIES
Marketing
Sales & Services
Customer Relationship
Retail
Advertising
Media Relations
Public Relations