The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or his/her own business. The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual or group projects, also commissioned by companies and business organizations and seminars.
Learning objectives
The Master helps students to acquire the knowledge and competencies required to analyze the international markets and to take on managerial, commercial and marketing responsibilities. It enables students to work in international contexts thanks to a unique training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A mix of different competencies will enhance the quality of the learning environment and allow students to share different perspectives of the marketing field.
The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. Students must learn to continuously adequate themselves to various and dynamic business contexts
Career Opportunities
Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Other opportunities include: Market research centers and institutes or marketing offices of multinationals as well as smaller companies, as junior market analysts, junior marketing managers, junior product and brand managers, junior export and sales managers etc.