MSc in Public Relations and Strategic Communications

Ireland

25

5

Nội dung bạn sẽ được học

Effective communication is the lifeblood of any organisation. Strategic communication is an essential factor for an organisation’s success and how it effects their end goals and not just their image.

DCU’s MSc in Public Relations and Strategic Communications (MScPR) provides a focus on the “why” of communication decisions, rather than merely on the “how” of any communication activities. The programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.

Why do this course?

  • A 54-week programme delivered with a high level of industry involvement.
  • Designed and continually updated in conjunction with both leading industry and academic experts in Ireland and abroad.
  • 100% continuous assessment, including several live client-applied projects.
  • High employment rates in leading professional communications workplaces.
  • Industry mentor provided for each student.
  • Three-month industry placement, co-ordinated by DCU, in blue-chip agency or in-house communications organisations.
  • Accredited by the PRII, a member of the Global Alliance of Public Relations.
  • DCU’s School of Communications is ranked in the top 200 communications schools internationally and is the only ranked Irish media / communications school in the QS ranking.

The MSc in Public Relations & Strategic Communications has several features distinguishing it from other postgraduate offerings in this field:

  • All modules include lectures from market leading practitioners.
  • The programme is fully integrated with the Irish and European communications sector, within both the academic and professional circles.
  • The award-winning teaching staff have expertise and experience in key aspects of public relations and strategic communications.
  • The blended delivery of this programme requires students to work with online technologies that are a critical part of a contemporary workplace environment.
  • A capstone supervised dissertation, focusing on current topics of importance to the public relations, media and communications sectors.
  • Our mentorship scheme partners each student with a senior communications executive from an agency or in-house department for the academic year.
  • An emphasis on the vocational aspect of the course includes a “Careers Bootcamp” workshop in conjunction with members of the HR & PR sectors.
  • The MScPR is completed with a supervised three-month work placement with leading agencies and significant in-house communications departments.

The skills of strategic communications are used with organisations of all types: in public service, charities, voluntary organisations, entertainment, sports, education and business – across all sectors, including technology, food, healthcare, leisure and utilities.

Graduates from the MSc in Public Relations & Strategic Communications will pursue careers both within and within in-house communications departments and public relations agencies. The programme provides the necessary skills and knowledge for careers in:

  • Public Relations
  • Strategic Communications
  • Advocacy
  • Media Relations
  • Content Management
  • Political Communications
  • Communications Management
  • Brand Engagement
  • Reputation Management
  • Community Management
  • Public Consultation
  • Sponsorship
  • Corporate Responsibility Management

Khoa bạn sẽ vào học

Faculty of Humanities and Social Sciences

Các hình thức học tập

Toàn thời gian (1 năm)

Học phí
€16,500.00 (441,551,990 đ) một năm

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Hạn nộp đơn

1 July 2024

Thông tin chi tiết

Ngày bắt đầu

9 Tháng Chín 2024

Địa điểm

Dublin City University

Glasnevin Campus,

Dublin 9, D09 V209,

GLASNEVIN,

Dublin,

Republic of Ireland

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

For admission to the MSc in Public Relations and Strategic Communications programme, successful applicants will have:

  • A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent. Entry to this programme is very competitive and places are limited. Applicants will normally have a strong honours primary degree in a related discipline.
  • Appropriate combinations of professional qualifications and experience may be accepted as equivalent to an honours degree, in accordance with the relevant regulations of the university. This may apply to applicants who have worked in advertising, journalism, marketing, media, public relations, or in a communications role / function for several years.

English language Requirements

  • IELTS ACADEMIC - Overall score 6.5 or above and 6.5 in writing and speaking. Other sections scores 6.0 or above.
  • TOEFL - Overall score 580 or above and all sections scores 55 or above.
  • CBTOEFL - Overall score 237 or above and all section scores 21 or above.
  • TOEFL iBT - Overall score 92 or above and all section scores 21 or above.
  • English Test for Academic and Professional Purposes (ETAPP) - C1
  • Cambridge Certificate of Proficiency in English (CAP) – Postgraduate: Overall score of 180 with a minimum of 176 in Speaking and Writing and 169 in Listening, Reading.
  • Cambridge Certificate of Advanced English (CAE) - Postgraduate: Overall score of 180 with a minimum of 176 in Speaking and Writing and 169 in Listening, Reading.
  • Pearson Test of English (PTE Academic) - 63 (with a minimum of 63 in speaking and writing and 59 in listening and reading).
  • Duolingo - Duolingo will be accepted with a minimum score of 120 and a score of at least 110 in each subscore.

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

THÊM VÀO DANH SÁCH YÊU THÍCH

Giới thiệu trường Dublin City University

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  • Sinh viên quốc tế chiếm 20 phần trăm
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