BA in Marketing

Griffith College - Ireland

This three-year introductory degree equips students with the knowledge and capabilities required for success in a global marketplace. This Marketing degree fosters student's entrepreneurial spirit and encourages them to flex their creative skills to become dynamic team players.

Why Study Marketing at Griffith College?

Our BA in Marketing is available on a full-time basis over a three-year period. This degree introduces students to the vital business roles played by finance, sales, digital technologies, marketing, and socio-economic influences. With a broad introduction to business principles in Year One and Two, graduates can perform as well-rounded marketing professionals in the modern business environment.

• Students will learn to recognise the key characteristics governing a particular company and then identify the factors that are critical to its success in preparation for the business world.
• Students will be introduced to entrepreneurship principles and encouraged to flex their creative skills.
• Students will apply their marketing knowledge with a real-life client in Year 3.
• Students will understand digital marketing tools and the latest industry trends in buyer behaviour in a global marketplace.
• Students have the flexibility to exit the programme after Year 2 with a Level 6 Higher Certificate in Business.
• Graduates of the programme have excellent progression opportunities onto the final year of a Level 8 business degree.

Course Highlights

• Industry linked final year module.
• Gain a degree in a dynamic and creative discipline.
• Progression opportunities to Level 8 honours programmes.
• Flexible exit award opportunities after Year 2.