Our research programmes are designed to prepare students for a career in academic research and teaching. The programmes are broad-based and provide a rigorous foundation on which the students can build an academic career of their choice.
Marketing covers:
- Business-to-business marketing
- Channel and distribution management
- Consumer information processing
- Consumer judgment and decision making
- Consumer psychology
- Customer relationship management
- International trade intermediaries
- Marketing strategy
- Pricing and competitive strategies
- Pro-social consumer behavior
- Quantitative marketing modeling
- Sensory marketing
- Services marketing
- Social influence on consumer behavior
- Theoretical marketing modeling
Numerous opportunities for research studies leading to Doctor of Philosophy (PhD) degree. Under our outcome-based framework, research students pursue a series of compulsory and elective subjects in depth, with a view to contributing to the existing body of knowledge, as well as a research project under the supervision of an experienced academic staff member with similar research interests.
PhD students must satisfactorily investigate or evaluate a chosen area, demonstrate an understanding of the context and significance of the work, display sustained independent effort and original thought and present a clear, complete thesis of a quality worthy of publication.
The PhD degree is awarded to students who, on completion of an approved programme of study and research, present a thesis that embodies the results of their research and satisfy the examiners in an oral examination in matters relevant to the subject of the thesis. Students must also complete the coursework requirement before submitting their theses. The subjects are chosen by the student, with advice from the supervisor, from a wide range on offer.
Course Structure:
Three years (for students admitted on the basis of a Master's degree with a significant research component);
Four years (for students admitted on the basis of a Master's degree or a Bachelor's degree).