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CUHK Business School offers rigorous research-based graduate programs including the Master of Philosophy (MPhil) and Doctor of Philosophy (PhD) programs, which aim to provide students with an excellent opportunity to work with a high-quality international faculty and share research ideas with top-class students from diverse backgrounds in an environment that encourages intellectual stimulation and research innovation.

Fields of Specialization

The Department of Marketing’s research places strong emphasis on the cross-cultural and international dimensions of marketing, especially those related to Hong Kong and the Chinese Mainland. Faculty members have diversified research interests that encompass the following areas:

1. Service Marketing
Major focuses include service quality, channel management and the integration of marketing, human resource management and operations in service organizations.

2. China Marketing
Following the launch of China's open door policy in 1979, Hong Kong has assumed an important ‘gateway’ position in China trade. The open door policy also provides fruitful opportunities for faculty members interested in studying issues related to China marketing.

3. Sociocultural Aspects of Marketing
Marketing involves both technical and social elements. Whereas the technical elements are universally applicable irrespective of time and place, the social elements are market-specific and manifest the cultural peculiarities of a society at large. Consequently, consideration of the impact of sociocultural factors upon marketing is important in the formulation of strategies, and receives close research attention from marketing scholars.

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CUHK Business School

Các hình thức học tập

Toàn thời gian (FOR STUDENTS WITH A RESEARCH MASTER’S DEGREE: NORMATIVE PERIOD - 36 MONTHS, MAXIMUM PERIOD - 72 MONTHS; STUDENTS WITHOUT A RESEARCH MASTER’S: NORMATIVE PERIOD - 48 MONTHS, MAXIMUM PERIOD - 84 MONTHS.)

Học phí
HK$42,100.00 (125,885,273 đ) một năm
Ngày bắt đầu

Dự kiến Tháng Chín 2020

Địa điểm

The Chinese University of Hong Kong

Shatin,

Sha Tin, Hong Kong, New Territories

Yêu cầu đầu vào

Dành cho sinh viên đến từ Việt Nam

Applicants must have a graduated from a recognized university and obtained a Bachelor's degree, normally with honours not lower than Second Class; or graduated from an honours programme of a recognized university with a Bachelor's degree, normally achieving an average grade of not lower than "B"; or completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree. English Language Requirements: TOEFL: 550 (Paper-based)/79 (Internet-based); IELTS (Academic): 6.5; GMAT (Verbal): Band 21.

Dành cho sinh viên quốc tế

To be admitted to the MPhil stream, applicants shall have:

  • graduated from a recognized university and obtained a Bachelor's degree, normally with honours not lower than Second Class; or
  • graduated from an honours programme of a recognized university with a Bachelor's degree, normally achieving an average grade of not lower than "B"; or
  • completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.

To be admitted to the PhD stream,

  • a Master's degree from a recognized university; or
  • graduated from a recognized university and obtained a Bachelor's degree, normally with honours not lower than Second Class; or
  • graduated from an honours programme of a recognized university with a Bachelor's degree, normally achieving an average grade of not lower than "B"; or
  • completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.

To fulfill the University’s minimum English language requirements for admission to postgraduate programmes, applicants should have:

obtained a degree from a university in Hong Kong or taken a degree programme of which the medium of instruction was English; or

achieved scores in the following English Language tests2 as indicated:

  • TOEFL: 550 (Paper-based)/79 (Internet-based);
  • IELTS (Academic): 6.5;
  • GMAT (Verbal): Band 21; or

obtained a pass grade in other English language requirements equivalent to HKDSE or

obtained a recognized professional qualification, provided that the examination was conducted in English.

Tìm trung tâm khảo thí và thời gian thi IELTS gần nhất

Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

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