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The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration, and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. Designers with a Bachelor’s degree in product design, fashion design, interaction design, architecture, product engineering, interior design or communication design may find Design Practices to be a logical next step in their professional development.

Aims

This specialism focuses on design as a strategic tool for the consumer economy. Interdisciplinary projects embrace business strategy and brand development, identifying opportunities for innovation and user experience. This full-time international programme responds to the world’s industrial and technological transformation with a focus on China. The development of a high level of research, analysis, strategic vision, aesthetics, and technical mastery in development, fabrication and commercialization of design prepares students for leadership roles.

Objectives

This specialism seeks to join practical strategies for innovation with formal aspects of design development, by making design through:

  • real-world project development
  • teamwork approaches to problem solving
  • cultural considerations as well as business & technology
  • customers’ needs and goals
  • design entrepreneurship and brand creation

Programme structure

Primarily a studio experience, some projects will be sponsored by leading companies with real business context provided as the base for collaborative workshops. A "capstone project" concludes the year with an experience that synthesizes learning in a real world setting.

Common Core Subjects (compulsory) (1 credits)

  • SD5400 Vision and Change (1 credit)

Specialism Core Subjects (compulsory) (32 credits)

  • Theory/Method Subjects (9 credits)
  • SD5018 Research and Analysis for Design (3 credits)
  • SD5104 Branding: From Local to Global Strategies (3 credits)
  • SD5202 Innovative Products and Services Development (3 credits)

Workshop Subjects (23 credits)

  • SD5401 Value Strategies for China (4 credits)
  • SD5405 China Lifestyle Transformation (4 credits)
  • SD5406 Design Experience (4 credits)
  • SD5409 Capstone Research (4 credits)
  • SD5410 Design and Make Capstone Project (7 credits)

Electives (3 credits)

  • These will be drawn from regularly occurring subjects within the MDes Scheme, including:
  • SD5011 User Oriented Design: Theories, methods and Applications (3 credits)
  • SD5012 Future Contexts for Design (3 credits)
  • SD5014 Consumer as Producer: Critical Trends in Product Development and Consumer Culture (3 credits)
  • SD5015 Globalization and Design (3 credits)
  • SD5019 Design Criticism and Visual Arguments (3 credits)
  • SD5021 Chinese Traditions and the 21st Century (3 credits)
  • SD5022 Special Topics in Contemporary Design I (3 credits)
  • SD5023 Special Topics in Contemporary Design II (3 credits)
  • SD5112 Strategic Design: Regional Case Studies (3 credits)
  • SD5113 Strategies for Sustainable Product-Service Systems (3 credits)
  • SD5163 Managing Value Creation (3 credits)
  • SD5201 Collaborative Design and Technology (3 credits)
  • SD5215 Introduction to Ergonomics (3 credits)
  • SD5216 Introduction to Intellectual Property: Fundamentals and Strategy (3 credits)
  • AF5340 Finance and Accounting for Design Business (3 credits)
  • MM5761 Marketing Management (3 credits)

Các hình thức học tập

Toàn thời gian (1 năm)

Học phí
HK$183,600.00 (544,239,091 đ) một năm
Initial Programme Fee: HK $51,000 (10 credits x HK $5,100)
Ngày bắt đầu

Dự kiến Tháng Chín 2021

Địa điểm

PolyU Design

V810, 8/F, Jockey Club Innovation Tower (Block V),

The Hong Kong Polytechnic University, Hung Hom,

Kowloon City, Hong Kong, Kowloon

Yêu cầu đầu vào

Dành cho sinh viên đến từ Mỹ

A Bachelor’s degree or the equivalent; and a minimum of two years of professional experience in a design related field is required. Candidates with other tertiary qualifications complemented by substantial relevant professional experience will be considered on a case-by-case basis. English Language Requirements: A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

Dành cho sinh viên quốc tế

A Bachelor’s degree in design or the equivalent in a related discipline and professional experience in design is preferred.

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the following minimum English language requirement for admission purpose: A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

Interview

All admissions must go through the interview process. Shortlisted applicants will be invited to attend an interview over internet video calls (for non-local applicants).

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