Honours Bachelor of Applied Arts in Media Studies + Diploma in Media Communications

Canada

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Nội dung bạn sẽ được học

Our Media program is evolving! Newly named Media and Communication Studies, the program is changing to deliver even more impactful study, reflect the industry and meet demands in the workplace.

You will be introduced to key media disciplines and study the communication theories and perspectives that form the foundation of effective media practice. Study governance, policy, legal and ethical issues. Build a range of hands-on skills and learn to think critically and to work in a team environment.

Following your second year, you will choose one of five specializations to direct your studies. As you further hone your skills, you will apply them to collaborative projects such as producing a digital news site, creating a comprehensive marketing communications plan, or promoting and managing a large event.

Specializations

Digital Marketing & Social Media: Learn the fundamental principles of marketing, combined with evolving practice of social media, and how organizations use them to influence behaviour and attitudes.

Media Management & Analytics: Learn how media enterprises, organizations and departments are developed and operate and the principles of strategic communication and the use of data analytics in crafting promotion, advertising, and content strategies.

Multimedia Journalism: Learn the skills demanded by traditional and emerging news and information platforms—print, broadcast, online and multimedia—with a strong focus on writing, editing, and packaging.

Public Relations: Learn the skills and techniques central to public persuasion and corporate representation, including media relations, public affairs, social media, and event management.

Visual Communication: Learn the fundamentals of photography, videography, design, and production as they are deployed throughout the media industry to communicate key messages and concepts.

Note: The information presented here reflects the changes for the Media Studies program for fall 2021 currently awaiting Senate approval. Information will be updated as approvals progress.

Media and Communication Studies

Students earn an Honors Bachelor of Applied Arts in Media and Communication Studies and a Diploma in Media Communications. Students learn how to communicate and specialize in one of the following areas: Digital Marketing and Social Media, Media Management, Multimedia Journalism, Public Relations or Visual Communication.

Khoa bạn sẽ vào học

University of Guelph-Humber

Các hình thức học tập

Toàn thời gian (4 năm)

Học phí
CAD$31,833.00 (579,207,009 đ) một năm
Additional fee information can be found on website

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Hạn nộp đơn

1 May 2024

Ngày bắt đầu

Tháng Chín 2024

Địa điểm

University of Guelph-Humber

207 Humber College Blvd,

TORONTO,

Ontario (ON),

M9W 5L7, Canada

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

Application, admission and English proficiency requirements can be found on our website at guelphhumber.ca/futurestudents/international-high-school-applicant-applying

Application deadline: May 1

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Giới thiệu trường University of Guelph-Humber

University of Guelph-Humber tọa lạc tại Toronto, Ontario, Canada. Trường tự hào có cộng đồng sinh viên đa dạng và môi trường học xá đầy gắn kết.

  • Nhiều khóa học bậc đại học
  • Đội ngũ giảng viên là các chuyên gia trong ngành
  • Cơ hội được trải nghiệm làm việc thực tế
  • Lớp học sĩ số nhỏ

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