Our Media program is evolving! Newly named Media and Communication Studies, the program is changing to deliver even more impactful study, reflect the industry and meet demands in the workplace.
You will be introduced to key media disciplines and study the communication theories and perspectives that form the foundation of effective media practice. Study governance, policy, legal and ethical issues. Build a range of hands-on skills and learn to think critically and to work in a team environment.
Following your second year, you will choose one of five specializations to direct your studies. As you further hone your skills, you will apply them to collaborative projects such as producing a digital news site, creating a comprehensive marketing communications plan, or promoting and managing a large event.
Specializations
Digital Marketing & Social Media: Learn the fundamental principles of marketing, combined with evolving practice of social media, and how organizations use them to influence behaviour and attitudes.
Media Management & Analytics: Learn how media enterprises, organizations and departments are developed and operate and the principles of strategic communication and the use of data analytics in crafting promotion, advertising, and content strategies.
Multimedia Journalism: Learn the skills demanded by traditional and emerging news and information platforms—print, broadcast, online and multimedia—with a strong focus on writing, editing, and packaging.
Public Relations: Learn the skills and techniques central to public persuasion and corporate representation, including media relations, public affairs, social media, and event management.
Visual Communication: Learn the fundamentals of photography, videography, design, and production as they are deployed throughout the media industry to communicate key messages and concepts.
Note: The information presented here reflects the changes for the Media Studies program for fall 2021 currently awaiting Senate approval. Information will be updated as approvals progress.
Media and Communication Studies
Students earn an Honors Bachelor of Applied Arts in Media and Communication Studies and a Diploma in Media Communications. Students learn how to communicate and specialize in one of the following areas: Digital Marketing and Social Media, Media Management, Multimedia Journalism, Public Relations or Visual Communication.