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Nội dung bạn sẽ được học

Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. In this program, you'll learn through collaborative assignments, hands-on application, case analyses and industry projects, which will prepare you to excel in your business career.

Things you'll learn to do

  • Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.
  • Develop and deliver sales presentations and advertising plans.
  • Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

Career Opportunities

Here are some jobs you might find:

  • Marketing and Sales Administrator
  • Marketing Coordinator
  • Advertising and Promotions Planner
  • Assistant Product Manager
  • Sales Representative
  • Advertising and Promotion Account Manager
  • Digital Marketing Manager
  • Social Media Manager

Learning Outcomes

Business – Marketing (2-year Ontario College Diploma)

The graduate has reliably demonstrated the ability to:

  • Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  • Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
  • Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
  • Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
  • Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  • Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
  • Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  • Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.
  • Participate in conducting market research to provide information needed to make marketing decisions.
  • Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  • Participate in the development of a business plan.
  • Apply the principles of business ethics and corporate social responsibility.
  • Use professional sales techniques to make a sale.
  • Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Khoa bạn sẽ vào học

Pilon School of Business

Các hình thức học tập

Toàn thời gian (2 năm)

Học phí
CAD$17,054.00 (322,026,028 đ) một năm
The fees shown here are for the 2020-2021 academic year, and are subject to change.
Ngày bắt đầu

Dự kiến Tháng Chín 2021

Địa điểm

Sheridan College (Ontario)

Davis Campus,

7899 McLaughlin Road,

BRAMPTON,

Ontario (ON),

L6Y 5H9, Canada

Toàn thời gian (2 năm)

Học phí
CAD$17,054.00 (322,026,028 đ) một năm
The fees shown here are for the 2020-2021 academic year, and are subject to change.
Ngày bắt đầu

Dự kiến Tháng Chín 2021

Địa điểm

Hazel McCallion Campus

4180 Duke of York Blvd,

MISSISSAUGA,

Ontario (ON),

L5B 0G5, Canada

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

Applicants must hold Ontario Secondary School Diploma or equivalent, including these required courses:

  • One English, Grade 12 (ENG4C or ENG4U), minimum 60%; plus
  • One Mathematics, Grade 12 (C or U) or mathematics, Grade 11 (M or U*) *MBF3C does not meet this requirement;
  • Minimum 65% overall average required for PBUSP, PBAMK, PBUMK;
  • Minimum 70% overall average required for PBAMC; OR Mature student status

English-language proficiency testing:

TOEFL (Test of English as a Foreign Language): 80 (20L,W,S,R) iBT (Internet-based TOEFL) or 550 Paper-based

IELTS (International English Language Testing System) Academic Module: 6 – Overall Band Score with no Band below 5.5

PTE A (Pearson Test of English Academic): 58 - Overall Minimum Score (49L,W,S,R)

FCE (Cambridge English First): 174 - Cambridge English Scale or FCE B

CAE (Cambridge English: Advanced): 180 - Cambridge English Scale or CAE C

CPE (Cambridge English Proficiency): 200 - Cambridge English Scale or CPE C

Sheridan EAP (English for Academic Purposes): 70%

Sheridan EPA (English Proficiency Assessment): 4.0 – Listening Band, 4.0 – Reading Combined Band, CLB 7 – Writing

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