In the ever-changing and competitive marketplace, professional marketers should be equipped with contemporary marketing skills supported by well-developed critical thinking and problem-solving mindsets.
The Master of Marketing provides you with comprehensive knowledge and skills of the foundation of marketing principles, organizational marketing strategies, and marketing tactics in line with the principles of the United Nations' sustainable development goal, including Responsible Consumption and Production, Health and Wellbeing, and Climate Action. To develop lifetime skills, you utilise your professional judgment by critically analysing the business environment and ethically solving marketing problems.
The Master of Marketing is aligned with industry demands and necessitates you to develop your professional skills through solving industry-based problems and engaging with industry experts.
MASTER OF MARKETING COURSE AND CAREER OUTCOMES
However you choose to structure your study, La Trobe recognises your hard work. Here are the pathways you could follow as you move through your course.
Master of Marketing intended learning outcomes
Utilise marketing theories to critique marketing practices, identify marketing problems, and recommend actionable solutions.
Generate insights from marketing analytics to offer evidence in problem recognition and solution recommendation.
Incorporate social, ethical, and cultural considerations when exercising professional judgments.
Communicate ideas around problem identification and solution recommendation effectively and in a professional manner to diverse audiences, individually and collaboratively.
Master of Marketing career opportunities
Potential jobs for graduates of this course include:
Marketing Manager
Brand Manager
Sales Manager
Service Designer
Content Marketing Manager
Integrated Marketing Communications Manager
Strategic Marketing Consultant
Market Researcher and Analyst
Consumer Insights Specialist
Digital Marketing Specialist
Social Media Marketing Specialist