Are you an early-career professional looking to progress your career in an international business context?
This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.
You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy.
You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context.
What you'll learn
The 2-year program comprises 16 courses including 4 electives and an industry placement /project. You will start with seven core courses common to all specialisations in the International MBA. Through these, you will develop advanced skills and expertise in areas of international management including:
the global business environment
people leadership and performance
economic principles for business
fundamentals of data analytics
You will then move into your specialisation studying areas such as e-Marketing, advertising, brand management etc.
Career outcomes
Your career
Upon graduation, an International Master of Business Administration (Advertising and Brand Management), will equip you with specialist skills to pursue advertising career opportunities worldwide.
Your advanced marketing knowledge and management skills will enable you to progress into senior advertising and marketing roles such as:
Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google adwords strategy
Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales