Sport is an essential feature of Australian culture and is an important part of modern society. Our sport management industry is diverse, from managing grass roots sporting clubs and community organisations through to our elite sporting competitions, like the AFL or NRL. The sport manager will have a strong background in both sport and business management.
The Sport Management major offered by the La Trobe Business School provides you with the business and management skills that you need to meet the demands of the growing sport industry including facilitating participation in sport, overseeing sport facilities and venues, sport marketing and revenue generation. You develop both your theoretical knowledge and applied management skills that directly impact the success of sporting codes, competitions, organisations, teams, individuals, and facilities. We develop your problem solving, critical thinking and interpersonal skills preparing you for a career in a range of sport-related associations and business organisations. You also consider some of the unique features of sport and a range of contemporary issues that makes sport management a challenging but rewarding career.
Bachelor of Business (Sport management) intended learning outcomes
Use digital technologies to identify, source, analyse and communicate information relevant to business and social challenges.
Engage professionally and effectively to contribute to the success of a diverse team and demonstrate strategies for meeting the needs, values and capabilities of others.
Devise innovative recommendations and produce sustainable solutions to business and social challenges by identifying the elements of a problem and applying appropriate evaluation strategies for effective problem-solving approaches.
Communicate professionally and effectively with a range of stakeholders, using a variety of modes of communications and appropriate tools
Demonstrate and apply the disciplinary knowledge and skills required by graduates seeking to commence a career in business
Bachelor of Business career opportunities
After graduation, you could work across a wide range of sectors including government, corporate, finance, retail, IT and not-for-profit. The degree also prepares graduates to start their own businesses.
Possible roles include:
Financial analyst
Analyse financial data and identify trends to grow wealth for your clients and stakeholders.
Business development manager
Create and implement business solutions to reach your organisation's goals.
Marketing manager
Plan, organise, lead teams and execute marketing strategies to deliver value for your organisation.
Human resources manager
Devise employment policies and procedures, and oversee employee reward and recognition programs.
Corporate consultant
Review and analyse business policies or operating plans, and provide tailored advice.
Economic or market analyst
Analyse market and industry trends, and inform strategic decision-making on business structures.