The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.
Course Learning Outcomes
Students enrolled in the Bachelor of Business (Marketing) at Kaplan Business School will learn how to:
Use theoretical knowledge, technical competency and critical judgement to analyse marketing problems
Demonstrate an understanding of sustainable, ethical and legal practices throughout the various marketing processes
Source, analyse and synthesise a variety of data to support evidence-based marketing decisions
Generate and effectively communicate innovative marketing solutions and ideas to solve business problems
Career Outcomes
Public Relations
Advertising
Events Management
E-Commerce
Digital Marketing